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0:00/1:34
Justine boarded her 11 hour flight to Cape Town
Meanwhile, on Twitter:
This is where Justine was working as a marketing executive
#1 Trend worldwide on Twitter
This photo was taken by a Twitter user who went specially to the airport in Cape Town to document Justine landing
Justine
landed
0:00/1:34
BUT the damage
was done
CAN'T CHECK IN TO HOTEL
consequence #1
Some of the hotels she booked threatened to strike if she’ll try to check in to the hotel. According to Justine she was also told that no one can guarantee her safety.
FIRED from iac
consequence #2
Following the tweet posted by the company she works at, Justine was fired. Other co-workers threatened to quit if she was not fired.
HER FAMILY IS ASHAMED
consequence #3
The family Justine came to visit in South Africa said: "This is not what our family stands for. And now, by association, you’ve almost tarnished the family."
Instead of staying for two weeks,
after only 4 days in Cape Town
Justine
goes
home
“I cried out my body weight in the first 24 hours, It was incredibly traumatic. You don’t sleep. You wake up in the middle of the night forgetting where you are.”
This quote is taken from Justine's interview to the New York Times, six months after the tweet.
SUMMARY
On 20.12.2014, before boarding a plane to Cape Town,
Justine posted a tweet:
#1 Trend worldwide on Twitter
When Justine landed she learnt that her tweet went viral with tens of thousands negative posts with the use of the hashtag . She deleted the tweet and deactivated her account. She faced the consequences of the tweet which included being fired from her job.
“To put it simply, I wasn’t trying to raise awareness of AIDS or piss off the world or ruin my life. Living in America puts us in a bit of a bubble when it comes to what is going on in the third world. I was making fun of that bubble.”
This quote is taken from Justine's interview to the New York Times, six months after the tweet.
THIS IS HOW ONE TWEET
BLEW UP JUSTINE'S LIFE
Do the consequences fit the crime?
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